Calendar of events for PRSI Hyd Chapter: 2010-12

Continuing Professional Development Products

As part of continuing professional education programme, PRSI, Hyderabad Chapter will organize lectures, workshops, seminars on the following topics during the term 2010-12 to update the knowledge of members. These are planned as monthly programs. In addition, National Public Relations Day on 21st April and Public Relations Education Day on 6th August will be organized.

1. Strategic Public Relations Campaign: Planning For Corporate Excellence.
2. Contemporary Trends in Public Relations: Challenges and Opportunities for Professionals.
3. Employee Relations for Higher Productivity.
4. How To Measure the Success of Public Relations Programme? Tools and Techniques.
5. Public Relations Agencies in the Era of Globalization: Problems and Prospects.
6. Emerging Public Relations Educators. How Educators and Practitioners can Help Each Other.
7. Effective Media Relations: How to Maximize Media Coverage
8. Public Relations Writing for Promoting Corporate Mission, Products and Services: Strategies and Tactics
9. National Health Mission and Family Welfare-Strengthening Health Communication Techniques
10. Public Relations Reporting and Evaluation for Better Performance
11. CEO is the Chief Communications Officer: Integrated Public Relations Communication Approach
12. Integrating Social Media into Public Relations Practice for Effective Stakeholders Relationships
13. Crisis Communication: Approaches and Techniques
14. Sectoral Public Relations: In-house Public Relations Training
15. PR in Municipal Government, Public Relations in Public Transport, Police Public Relations
16. Public Relations in Telecommunications
17. Public Relations in Travel and Tourism
18. Communication for Women Empowerment
19. Public Relations Studies-Workshop for PR Students

Text Book on Public Relations

Dr CV Narasimha Reddi

Editor, PR Voice, Hyderabad

New Textbook: "Effective Public Relations & Media Strategy"
Author: Dr.C.V.Narasimha Reddi, Editor, Public Relations Voice, Srinagar Colony Main Road, Hyderabad. email drcvn@hotmail.com Ph. 09246548901
Publisher: Prentice Hall of India Learning Pvt. Ltd., ‘Rimjhim House’, 111, Patparganj Industrial Estate, Delhi 110 082, Phone: 011-43031100, e.mail phi@phindia.com
Price: Rs. 350/-

Comprehensive and update, “Effective Public Relations and Media Strategy” presented in a textbook format of international standard helps both students, academicians and practitioners better understand the theory and practice of public relations and media strategy to reach stakeholders. It strives to cater to the different areas of public relations in government, banks, tourism, public transport, public sector, police, NGOs etc. It equips the reader with necessary tools for building a career in public relations.
The book is divided into Six parts: Part One, Principles of Public Relations and Communication, Part Two, Public Relations Practice, Part Three. Media Strategy (PR Media), Part Four, Effective PR Manager, Part Five, History of Indian PR and Part Six Case studies.The book also provides teaching aids for easy understanding of the subject such as contents in brief, points to remember and review questions.In his foreword , Prof.B.P.Sanjay, Presently Vice-Chancellor, University of Tamil Nadu said “ I am confident that the book will fulfill the major objective of a textbook that beautifully blends the theory and practice of public relations.The Prentice Hall of India which is an international publishing house has made available this book in all the wholesale bookshops of the country. The shops include Allied Publishers, UBS Publishers and Distributors, Asian Books Pvt.Ltd. International Book House, Higginbothams Pvt. Ltd., Book Selection Centre, India Book House etc.

INVITATION

INVITATION


PUBLIC RELATIONS SOCIETY OF INDIA
Hyderabad Chapter

Cordially invites you to

National Public Relations Day Celebrations
Theme: Democracy: “Public Relations Perspectives”

AND

Presentation of
Best Public Relations Manager Award– 2008-09
at Surana Udyog Auditorium, FAPCCI
Red Hills, Hyderabad
at 6.00 PM on Tuesday, 21st April, 2009
Dr. Y.Venkatarami Reddy,
Chairman, A.P. Public Service Commission
will be the Chief Guest

SHRI K.V.P. Gupta,
General Manager, Canara Bank
will be the Guest of Honour

Dr. C.V.Narasimha Reddi,
Former Director I&PR
will preside

D.V.SUBBA RAO
Secretary
K.R.K. CHARY
Chairman
9849906065

Dr C.V.Narasimha Reddi's Book

A PR Textbook with a Difference
Author
Dr.C.V.Narasimha Reddi
Editor, Public Relations Voice

The Book -Effective Public Relations and Media Strategy presented in a textbook format as the first Indian textbook on public relations of international standard, offers a fresh and innovative approach in understanding the theory and practice of public relations on the one side and media strategy to reach the stakeholders on the other. The book aims at equipping the reader with necessary tools for building the career in public relations and assisting him/her in becoming an effective public relations manager. It is intended for students of public relations, journalism, mass communication, advertising and business management and also practitioners. Among others, the book covers:
· Principles of Public Relations and Communication
· Public Relations Practice
· Media Strategy
· Effective Public Relations
· History of Indian Public Relations

This book will be on display at Surana Udyog Auditorium, FAPCCI Building, Red Hills, Hyderabad at 10.30 a.m. and 5.00 p.m. on 21st April,2009 as part of Global Forum for Public Relations Foundation Day Celebration and P R S I National Public Relations Day Celebrations respectively. As part of the celebrations, the publisher has agreed to sell the book on discount. We request all PR practitioners, students to avail this discount and purchase the book for their professional enrichment.

Publishers:PHI LEARNING (PVT) LTD. NEW DELHI

PHOTOS OF PROF WILCOX'S VISIT

CHAIRMAN'S LETTER

K.R.K. Chary
Chairman

Dear Member,
The Hyderabad Chapter has achieved yet another milestone by successfully conducting the 10th Andhra Pradesh Public Relation Conference last month. It was a real festival for the PR fraternity in as delegates from all over the country attended and assembled at the conference with religious dedication. A notable feature this year is a delegate Mr. Ben Spotts, an US Public Relations Practitioner and Member of the US PR Society attended the conference his own volition. He opined “ I was impressed that we had people from all sectors Including academic and found the interactions inspiring”

It needs no emphasis that the Andhra Pradesh Public Relations Conferences is a prestigious programme in the public relations profession of the country. Meeting such expectations of delegates all over the country is an onerous responsibility on the part of the organizing committee of the chapter. However, we must say that this year’s conference was a tex book programme in organizing all India level conferences. For this we should specially thank the Chairman of the Conference Dr. C.V. Narasimha Reddi, the Seminar Director Dr. C.G.K. Murthy and the Chairman of the Organizing Committee Sri NL Narasimha Rao for putting in all necessary steps in steering the conference to a success. It is no understatement that this would have not been our pride of programmes without the dedication and hard work put in by every member of the organizing committee as well as executive committee. The chapter worked like one man to successfully conducts a programme of this magnitude.

Visit of Prof. Dennis L.Wilcox
During March, 2009 we have another very important professional programme. Prof. Dennis L.WILCOX, former Director, School of Journalism & Communication, San Jose State University, California, USA is visiting Hyderabad for three days from 24th March, 2009 to 27-3-09 and is addressing Journalism Department of Osmania University and School of Journalism, University of Hyderabad. We have seized the opportunity and invited him to deliver a lecture on “Overview of Public Relations in USA ( on 25-03-09) for which he has kindly consented. The PR bodies of Hyderabad, viz, our PRSI, FAPCCI, PRCI and GFPR have come together to organze his lecture as joint programme. An invitation for the same is enclosed with this letter with a request that you should not miss this opportunity.

National PR Day
It needs no reminder that April 21st is a red letter day for PR profession since we celebrate it as National Public Relations Day all over the country. Our chapter has been organizing a number of programmes on the occasion among which presentation of Dr.C.V. Narasimha Reddi Award for Best PR Manager and awards for toppers in public relations course in Hyderabad and giving away prizes for the winners of the patriotic songs competition conducted by our chapter on the eve of Republic Day 2009 in collaboration with DFP and Bhavan’s College of Communication and Management. A letter inviting entries for the Best PR manager Award is enclosed and request you to send your entry. You may also consider encouraging non PRSI members to send their entries since it open to all PR professionals.

Renewal of Membership
As you are aware your annual membership needs renewal from 1st April, 2009 to 31st March, 2010. You are kindly requested to renew your membership and explore enrolling new members for our chapter. The details of membership fee are as follows:

1. Individual Member: Rs.400/- (Rs.100/- extra for fresh enrolment
2. Associate Member: Rs.600/- (Rs.100/- extra for fresh enrolment
3. Student Member: Rs.200/- (Rs.50/- extra for fresh enrolment
4. Corporate Members: Rs.10000/- (Rs.100/- extra for fresh enrolment
5. Corporate Life Member: Rs.15000/-(Rs.100/- one time payment

The strength of any organization lies in the volume of its membership and it is necessary for our chapter members to rope in as many PR practitioners as possible. We are sure your will enhance the strength of our membership which would help in spreading the message of public relations profession.

Dear Member, we would like to reiterate that we are progressing from strength to strength with your unstinted cooperation and active association. We once again request you to upgrade your cooperation and involvement in the days to come so that the PR family would be enriched by your services and association.

With warm regards.

(K.R.K.CHARY)

Prof Wilcox Visit

Feminization of Public Relations Practice in US
Public Relations in America was the fastest growing profession with over 2.lakh practitioners working in several in-house public relations departments and public relations firms said Prof. Dennis L. Wilcox, former Director, School of Journalism and Mass Communication, San Jose State University, California. Addressing public relations professionals of Andhra Pradesh at a meeting organized in the last week of March in Hyderabad on the Topic “Overview of Public Relations Practice in US” Prof. Wilcox said 42 percent of professionals work in public relations firms while 22 per cent practitioners work in the corporate world. Only 3 per cent of total professionals in America work in government public relations.

This meeting was organized by the Public Relations Society of India, Hyderabad Chapter in association with Federation of Andhra Pradesh Chamber of Commerce and Industry, Public Relations Council of India, Hyderabad Chapter and Global Forum for Public Relations,

Another interesting feature of this discipline is the feminization of public relations practice in US wherein 60 percent represent females and 40 per cent males. More and more women are joining PR profession. Since management support has increased in tune with the global competitive marketing environment, a majority of public relations professionals report to top management, Prof. Wilcox added.

Tracing the history of public relations in US, Dennis Wilcox referred to the first public relations counsel of US as Ivy Ledbetter Lee who established a publicity bureau in New York city in 1904. Later, Edward L.Bernays who is regarded as the Father of Modern Public Relations, not only promoted public relations education but also the practice. With the support of pioneers, public relations in America grew through four models such as Press agentry, public information model, two way asymmetric and two way symmetric public relations model.

In his presidential address the Editor, Public Relations Voice described Prof. Wilcox not only as one of the 10 top public relations educators in US but also an international PR Educator who taught PR in about 10 countries. Dr.Reddi referred to the Triangle Public Relations Model consisting of Capitalist PR model of US, Socialist Public Relations Model of China and Democratic PR Model of India and observed that a time had come when these three models could be converged into a universal PR model based on the principle Think & Act Globally and Locally.

The FAPCCI President, Suraj Prasad Agarwal, who was the guest of honour said Public relations in India has bright future as our country belonged to democratic and development process.

Three PR professional bodies which have organized this function presented to Prof. Wilcox, the International PR Award for Academic Excellence in PR Education for his outstanding contribution to the growth of education and practice. Prof.Dennis L.Wilcox also addressed the students of Communication and Journalism of Osmania University on “Public Relations: A Perspective on the Global Landscape”

K.R.K Chary, A.K.Agarwal,. Y.Babji and B,K,Sarala Anand spoke on different PR professional bodies as fora to professionalize public relations in India.

Inputs from Dr.C.V.Narasimha Reddi Editor, Public Relations Voice