A PR Textbook with a Difference
Author
Dr.C.V.Narasimha Reddi
Editor, Public Relations Voice
The Book -Effective Public Relations and Media Strategy presented in a textbook format as the first Indian textbook on public relations of international standard, offers a fresh and innovative approach in understanding the theory and practice of public relations on the one side and media strategy to reach the stakeholders on the other. The book aims at equipping the reader with necessary tools for building the career in public relations and assisting him/her in becoming an effective public relations manager. It is intended for students of public relations, journalism, mass communication, advertising and business management and also practitioners. Among others, the book covers:
· Principles of Public Relations and Communication
· Public Relations Practice
· Media Strategy
· Effective Public Relations
· History of Indian Public Relations
This book will be on display at Surana Udyog Auditorium, FAPCCI Building, Red Hills, Hyderabad at 10.30 a.m. and 5.00 p.m. on 21st April,2009 as part of Global Forum for Public Relations Foundation Day Celebration and P R S I National Public Relations Day Celebrations respectively. As part of the celebrations, the publisher has agreed to sell the book on discount. We request all PR practitioners, students to avail this discount and purchase the book for their professional enrichment.
Publishers:PHI LEARNING (PVT) LTD. NEW DELHI
Author
Dr.C.V.Narasimha Reddi
Editor, Public Relations Voice
The Book -Effective Public Relations and Media Strategy presented in a textbook format as the first Indian textbook on public relations of international standard, offers a fresh and innovative approach in understanding the theory and practice of public relations on the one side and media strategy to reach the stakeholders on the other. The book aims at equipping the reader with necessary tools for building the career in public relations and assisting him/her in becoming an effective public relations manager. It is intended for students of public relations, journalism, mass communication, advertising and business management and also practitioners. Among others, the book covers:
· Principles of Public Relations and Communication
· Public Relations Practice
· Media Strategy
· Effective Public Relations
· History of Indian Public Relations
This book will be on display at Surana Udyog Auditorium, FAPCCI Building, Red Hills, Hyderabad at 10.30 a.m. and 5.00 p.m. on 21st April,2009 as part of Global Forum for Public Relations Foundation Day Celebration and P R S I National Public Relations Day Celebrations respectively. As part of the celebrations, the publisher has agreed to sell the book on discount. We request all PR practitioners, students to avail this discount and purchase the book for their professional enrichment.
Publishers:PHI LEARNING (PVT) LTD. NEW DELHI
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